High Ticket Products or known in the regular world as expensive
products are a very controversial topic among sellers and consumers.
Why? Well its quite simple really. The seller wants to get paid more and the consumer wants to get the best deal out there paying as low as possible.
These two classes will always be clashing as long as there is selling going on, which we don’t see going away anytime soon.
From a consumer perspective we totally understand why we want to pay less money..duh!
However, how is it some products seem to be irrestible to purchase no matter what price they are sold at.
One key thing: the salesman or whoever may be at the realm of the sales process.
You see one doesn’t just purchase because of price, studies show that people buy with their emotions, so if you can entice a customer to buy from you, you can have a product priced at $1,000 and you can bet there will be people out there that would be willing to buy.
But How do you do that?
Well that may be another article all together however we just want you to hold on to the fact that a good salesman is the key factor here.
Now why is it the most advantageous to the seller to price his/her products at the highest possible point?
Let’s take a plastic surgeon for example. Say you search on google top plastic surgeons in fairfax va. You go there cause you want a boob tummy tuck to lose weight for your high school reunion.
Now if you want to do it naturally you can, and it is definitely a lot cheaper to do so as well.
From a sales/marketing perspective my tummy tuck surgery needs to entice that customer as to why they need to spend the $8-10 grand to get this procedure done.
If you can convince the customer that it is much easier, much better for them in the long run, and that you are the best surgeon in the history of plastic surgeons, then making that purchase of 8-10 grand may not seem so bad right?
The customer typically doesn’t buy because they don’t believe that what they are buying is worth it to them, won’t work for them, or that it is just too much of a hassle.
The job of the salesman is to knock out those beliefs of the customer:
Convince them that this procedure is the best solution for them, it will work for them, and it is so easy and convenient for them.
If you do all of these things you will have a customer purchase from you.
Now let’s do some quick math. If we take 10 grand and multiply that by 10 you get 100 grand duh!
Now imagine if you were to sell 10 surgeries per month?
That is over 1 million dollars in gross sales.
All of that from 120 sales transactions. Generate over 1 Million from 120 transactions. That is the power behind high ticket sales.
Go out there and create a product and charge an arm and a leg for it! Do It!